Peter Sterling on the Neurology of Consumer Behaviour

First, we must grasp that humans consume compulsively—insatiably—in large part because our clever circuit for reward learning now encounters too few sources of small surprise. We may rail against the capitalist manipulations that drive consumption from the top down, but that will not satiate our innate, bottom-up drive to consume. Therefore, social policies should follow… Continue reading Peter Sterling on the Neurology of Consumer Behaviour