Semiocapital puts neuro-psychic energies to work….

‘And the multitude cried: “Bio-rhythms….Not Algorithms”‘

(Doran, 2015)

A word from Bifo

“Semiocapital puts neuro-psychic energies to work, submitting them to mechanistic speed, compelling cognitive activity to follow the rhythm of networked productivity. As a result, the emotional sphere linked with cognition is stressed to its limit. Cyberspace overloads cybertime, because cyberspace is an unbounded sphere whose speed can accelerate without limits, while cybertime (the organic time of attention, memory, imagination) cannot be sped up beyond a certain point – or it cracks. And it actually is cracking, collapsing under the stress of hyper-productivity. An epidemic of panic and depression is now spreading throughout the circuits of the social brain. The current crisis in the global economy has much to do with this nervous breakdown.” (Adbusters, Nov/Dec 15)

I have just come across an excellent book by Pierre Dardot and Christian Laval, The New Way of the World: On Neoliberal Society (2014) (Trans.) 

It is reviewed here on the TLS site by Emanuele Leonardi who highlights how the new book can be interpreted as a twofold contribution. On the one hand, it represents much-needed commentary to the lectures delivered by Michel Foucault at the Collège de France in 1978/1979, entitled Birth of Biopolitics. On the other one, it provides a compelling analysis of neoliberal governmentality in the era of capitalist financialization – which is also the epoch of a fully deployed crisis of Fordism. Whereas in the first part the authors elaborate a multifaceted and plural image of liberalism and a convincing reading of the emergence of neoliberal rationality, the second section assembles a critical genealogy of ‘entrepreneural governance’. This latter refers to a ‘neo-subject’ which functions according to a regime of ‘jouissance of oneself’ – whose deployment accounts for the incorporation of the shareholder logic and for the self-entrepreneur’s socio-clinical pathologies.

E-Flux have reproduced Part One of the book here

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